Women Tend to Avoid Charity Donation

Women are more likely to avoid the opportunity to donate something to charity than men. Although men and women are seen equally generous.

Researchers from the University of Chicago and the University of California Berkeley said women feel under pressure when it accounted for more social. They can recognize social clues better than men and will avoid it if at all possible pressure.

On the other hand, men do not recognize this social guidance. They tend to have a simple thought process so that they are more likely to donate when asked.

This study examined the motivation of people to contribute. Do they respond to social pressure, altruism or actually even concerned with self-interest. To know this, Professor John List, an economist and expert philanthropy University of Chicago and his team visited the Chicago area they consider wealthy. Tim told respondents they raise money for the local children's hospital.

The first part of this study is the unannounced visit. The second part of the study is the inclusion of the announcement flyer fundraising team who will be visiting residents in the next day. The leaflet was put through the door every citizen.

The results showed generosity is measured by the amount of money donated. When not given warning of the visit, between men and women contribute relatively the same. Even in some cases, women donate less.

However, when subjects were given the opportunity to choose not to donate, the marginal providers will do it. In the study, defined as their marginal donor who will donate, but if only persuaded.

The researchers found that a significant number of marginal donor is more women than men. When allowed to refuse the donation, the number of men who would give turns slightly down. While the number of women actually declined half of the previous amount.

The researchers attributed this to the fact that women are more likely to donate because of social pressure. While men are less susceptible to the same influences.

"Women may be more sensitive to social cues than men because men are more simple thought process," said Uri Gneezy, professor of economics and strategy at the University of Chicago. They also assume that people tend to worry, especially among women, to open the door for strangers.

The results of this study were published in the May issue of the American Economic Review, Papers and Proceedings. In this study also found that women tend to participate in the survey compared to men.